91% OF THE HISPANIC POPULATION PREFER TO READ IN SPANISH, THEIR NATIVE LANGUAGE.
The Spanish-speaking market is expanding numerically, economically and geographically. Although most of the market has to one degree or another a basic knowledge of English, at home, in a relaxed family atmosphere, 90% speak Spanish exclusively.
Research indicates that Spanish-speaking people are much more forcefully motivated by their own language, via their own media. They are proud of their heritage and are favorably impressed when any advertiser identifies with them in their own language.
The opportunity is Ripe for anyone to reap a harvest from this market. SENSACIONAL newspaper can give you a Whole new market. It's market you can't really afford to miss.
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